Thai Union seafood giant partner with Alibaba

Thai Union Group has signed an agreement with Shanghai Win-Chain Supply Chain Management Co. to become strategic partners in supplying Thai Union’s seafood products to the Chinese market, both online and offline.

Win-Chain agreed to connect Thai Union to Alibaba Group’s “ecosystem of retail and food service channels”, in addition to helping the Thai conglomerate establish a flagship store on the Tmall fresh online platform to promote its brands to Chinese consumers.

“Asia, especially China, is very important to our future growth, with the seafood market expanding steadily. Thai Union is very pleased to join hands with Win-Chain to provide our highest quality seafood to Chinese consumers,” said Thiraphong Chansiri, CEO of Thai Union.

Win-Chain is a global sourcing platform for fresh food, focusing on a data-driven approach to facilitate China’s new retailing and catering operations as well as enabling omni-channels in the Chinese Market. Win-Chain is directly connected to multiple retail channels within the Alibaba ecosystem, as well as retail, foodservice, and wholesale channels out of Alibaba, a release said.

Thai Union becomes the latest seafood giant to partner with Win-Chain and Alibaba, after Mowi (Marine Harvest at the time) signed a similar deal in October 2018.

Almost a year ago, Thai Union was one of a host of key seafood players to attend Alibaba’s ‘global fresh food summit’ at the firm’s campus in Hangzhou on May 11.

Food companies from 13 different countries, including meat, fruit, vegetable and seafood companies, convened for the meeting. Attendees included Clearwater Seafoods, Thai Union, Vinh Hoan Corporation, Cargill and Danish Crown, Europe’s largest pork processor.

Editor: AquacultureList

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