Pure Salmon launches major global rollout to solve current global fish shortage
With 90% of world marine fisheries overfished or fully fished and microplastics now being found in seafood, a new land-based Atlantic salmon farming company is launching and set to become the world leader in high-quality, clean, sustainable and fresh salmon.
Pure Salmon will help solve the current global fish shortage by producing locally sourced, sustainable fish in a controlled, traceable environment.
The business intends to produce 260,000 tons of salmon per annum across multiple global land-based salmon farms. This will help relieve the world’s oceans from the enormous pressures they are under and reduce the impact on marine ecosystems, caused by the chemicals and antibiotics that are commonly used in salmon sea farming (known as open-net pens or sea-cages).
RAS technology to improve product and water quality
Pure Salmon will use a technology called Recirculating Aquaculture System (RAS) in its land-based farms, a proven and scalable method of aquaculture. This means the fish grow in the healthiest living conditions possible that closely replicate the positive qualities of their natural environment.
Pure Salmon uses clean technology to control the purity of the water in the tanks, oxygenate and maintain the correct water temperature and remove the fish waste. As the process does not use sea water or come into contact with the sea, the result is a pure and bio-safe environment that is free of chemicals, pesticides, antibiotics, mercury, microplastics and pollutants.
Poland’s AquaMof producing adult-size fish
Pure Salmon’s first facility is already fully operational in Poland and producing adult-size fish of 5-6kg. The facility is 50% owned by AquaMaof and in addition to acting as a proof-of-concept, the facility is a research and development and training location for Pure Salmon staff globally.
A second facility has been recently announced in Japan. “Soul of Japan” will be fully operational from 2021 and will be the largest ever built in Asia, and one of the largest globally. Further farms are planned in the US, Europe, China and around the world.
Promoting sustainability and global development in RAS technology
Pure Salmon aims to change fish farming practices forever and create a socially responsible choice for consumers. Fish will be sold near to where they are produced keeping carbon emissions low due to reduced transport costs.
The business itself has been developed by 8F Asset Management Pte. Ltd., a global asset management firm focused on impact investing.
Stephane Farouze, Chairman and Founder of 8F, commented on the launch: “We’re delighted to be launching what is the most exciting global development in land-based Atlantic salmon farming. We believe that RAS technology will be the leading driving force for growing salmon in a resource strained world, where producing sustainable food without further damaging our oceans is paramount.”